In this day and age, people are looking for truth, purpose, and community. What does increasing the digital presence of your parish have to do with this? It has everything to do with it! In this modern digital age, there is a great opportunity to connect with people right at your fingertips. The better presence your parish has online, the better chance you have of being found by new members.
We want to talk about some of the best ways to increase your parish’s digital presence to find new members, engage with current members, and continue to shine Christ’s light in this world. Impacting your community in an even greater way with the truth of Jesus Christ could be just one marketing strategy away.
Build an Online Community
What is a Digital Presence?
First, what does it mean for your parish to have a digital presence? A digital presence is how your business (your parish in this case) appears online. It’s the impression your parish makes on people viewing your website, content, social media, and other platforms.
You can elevate your digital presence from good to great with the right marketing strategy and steps. It takes time to improve or create your digital presence online, and that’s normal! You’re essentially building your online community through everything you put online, and you want a clear plan to do this well.
Knowing Your Target Audience
Understanding who your target audience is allows you to communicate with them. How can you clearly communicate if you don’t know who you are talking to? Knowing your target audience allows you to know what they are looking for, their interests, their age, and how they interact online, etc.
Begin or improve your digital presence by talking with our marketing experts at Choose Life Churches today. Our team can help identify what will make you stand out online and reach your target audience.
Engage New Possible Members
There are so many ways to engage with people already online, looking to become members of your parish. So where do you begin? Here are some great ways to begin getting even more attention from possible new members online:
1. Create a strong social media presence
Most people are on at least one social media platform, no matter how old they are. A strong social media presence makes a good impression on viewers and builds trust with them. If you haven’t already, get on social media. Post about your parish, events, scriptures, inspiration, or any content that adds value or encouragement to viewers. It’s a place to reveal the heart and mission of your parish.
2. Cohesive design
The design of your website and online content makes a good or bad impression on your online visitors. A cohesive design takes the design a step further, creating a clear brand and message with your logo, pictures, typography, other graphic elements, and more. This step often takes a professional. If you want to improve your branding, talk with us to learn more about how our graphic designers can help customize a design for your parish, portraying your unique message.
3. User-friendly website
With advanced technology these days, we are getting used to quick and accessible technology. While this is a good thing, if your website is not user-friendly and fast, you may be overlooked. Statistics show that 88% of online consumers are less likely to return to a site after a bad experience!
Make sure to have an easy-to-navigate and high-speed website to continue to increase the digital presence of your parish. Our team of website developers at Choose Life Churches can help with this step!
Improve Your Online Marketing Strategy
Sometimes you can’t know where you’re going without assessing how you’re doing today. Our team at Choose Life Churches is ready to help you go from simply existing to thriving online! We’ll develop a digital marketing plan that’s right for your parish so people find the hope and truth they’re looking for.
Talk with us today to learn more and get started.
